On February 21, Nagakawa Group held a launching ceremony for the refrigeration industry nationwide with tens of thousands of air conditioners shipped out of stock along with gifts and items to support thousands of points of sale, ready for the business season. new business.
After the second hottest year in history in 2023, Vietnam may continue to welcome another year of intense heat. Temperature records may be set in the context of increasingly unusual and fierce natural disasters.
In 2024, the forecast suggests that the hot season might arrive earlier and be more intense than usual. The heat not only escalates the demand for air conditioning but also poses risks of greenhouse gas emissions, prompting major air conditioner manufacturers worldwide to take responsibility for reducing emissions.
As one of the first air conditioner manufacturers in Vietnam, Nagakawa Group's strategy of "Customer-Centric" serves as a guiding principle for its business strategies. The group understands the needs, and climate, and closely monitors weather scenarios to serve the hot season effectively.
Nagakawa's air conditioning product range utilizes R32 gas, offers diverse models, and boasts leading capacity ranges in the market (from 1HP to 144HP).
Nagakawa has researched and developed new air conditioning models using HFC-32 refrigerants (R32) to entirely replace products using HCFC-22 refrigerants (R22). R32 can also reduce electricity consumption compared to air conditioners using R22 refrigerants, significantly saving consumers' budgets during product usage.
Nagakawa has continuously invested in researching and applying modern technologies to develop durable and superior commercial air conditioning products. Features like a 7-layer protective outdoor unit, corrosion-resistant Golden Fin heat exchanger even in harsh climate conditions, automatic maintenance and diagnostics are highlighted.
A standout in the 2024 product lineup is the VRF central air conditioner capable of connecting to 64 different indoor units and boasting the largest single outdoor unit on the market (up to 36HP equivalent to 36 conventional wall-mounted air conditioners, saving 40% installation space).
Nagakawa air conditioners have been selected for many large projects such as the Thai Binh 2 thermal power plant, the political and administrative center of Hai Phong city, etc.
According to the brand representative, with over 20 years of deep involvement in the refrigeration and air conditioning industry in Vietnam, Nagakawa has not only invested in thorough product research but also pioneered advanced and environmentally friendly technologies. Its market resilience stems from a robust distribution network, covering all 63 provinces and cities nationwide, with over 10,000 sales points and more than 200 authorized service centers specialized in refrigeration and air conditioning.
Representatives of Nagakawa alongside distributors in the North kick-start the launch ceremony.
On Feb 21, Nagakawa organized a nationwide launch event, carrying the determination of thousands of employees and millions of gifts such as large sunshades, display shelves, sample air conditioners, product catalogs, uniforms for sales staff, technical uniforms, and other gifts to thousands of Nagakawa air conditioner sales points. Alongside this, Nagakawa had prepared a full inventory to serve consumers across the country during the predicted record-breaking hot summer.
Hundreds of trucks simultaneously departed on each route, traversing thousands of miles, crossing various provinces and cities, bringing solidarity and support from the manufacturer to the distribution network and sales agents to promptly and timely meet the urgent needs of thousands of households in the predicted record-breaking hot summer. The program was eagerly awaited by both distributors and dealers.
The convoy kickstarted the campaign to promote Nagakawa's image at over 10,000 sales points in February 2024.
In 2024, alongside product development, Nagakawa also focus its resources on its nationwide distribution network.
Speaking at the launch event, Ms. Nguyen Thi Bich Thuy, Deputy General Director of Nagakawa Corporation, emphasized: "Nagakawa always listens to the needs and accompanies partners and distributors on the journey to realize the mission of 'Elevating Vietnam's Living Standards'. We strive every day to care and implement the most flexible, practical support activities to each sales point, enhance sustainable and long-lasting partnerships, and add significant value to our partners and customers."
Nagakawa is a diversified economic group established in 2002 and listed on the stock exchange since 2009 (HNX: NAG). Nagakawa Corporation is among the "Top 500 Fastest-Growing Enterprises in Vietnam (2023)" and for four consecutive years has achieved the "Top 50 Excellent Growth Enterprises in Vietnam".
