Development strategy

The development orientation of Nagakawa Corporation in the period of 2021 - 2025 is to become a strong multi-industry corporation that is always in the top 500 largest enterprises in Vietnam, with a commitment to bring "Comprehensive mindfulness" to everyone when experience Nagakawa's products and services. In addition, there are specific development orientations for each line of business, such as:

“Customer Centric” Strategy

The shift to a "customer-centric" strategy is designed around customer needs and preferences. It is the priority of customers before other factors, using intuition, sensory feeling, data about customer behavior.

"Customer-centric" strategy isn't just about providing a great service which provides an experience from the awareness stage, through the buying process, the post-sales process. It's a strategy that puts the customer first, and at the heart of the business.

"Comprehensive mindfulness"
Strategy

The commitment, the core value of Nagakawa is to bring "COMPRESSIONAL SAFETY" to everyone. Customer-centric, all ideas and activities originate from the needs and desires of consumers and product creators.

Nagakawa people continuously research and develop modern and advanced technologies, delicate designs as a touch point for satisfaction in the purchase and experience process, towards total peace of mind for customers.

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Community values
and social responsibility

Throughout its operation, Nagakawa Corporation understands that the success of a brand is not only recognized achievements, quality products served to customers but also values brought to society.

With the desire to develop spiritual values for the community and contribute to society through business activities, Nagakawa Group has implemented a series of Social Security activities through a series of campaigns aimed at different audiences in the community.

Development strategy