Nagakawa wishes to become the most reliable companion, creating a comfortable life for every Vietnamese family.
Mission
Nagakawa Corporation is always creative and innovative in providing convenient services and products by understanding all worries, taking care of all needs, and taking responsibility until the end for the quality of life of Vietnamese families.
Choosing to pursue the "customer-centric" strategy, Nagakawa wishes not only to provide quality products and services, but also to bring a wonderful journey of experience to each customer.
Core values
Conscientious
Each product comes from the "heart" of Nagakawa members. Only products that truly receive satisfaction from Nagakawa Corporation will then be put on the market to serve customers.
Creative
Creativity is the driving force behind Nagakawa's development and signature. Nagakawa is constantly improving and innovating technology to bring perfect, high-quality products at the best prices.
Friendly
Nagakawa offers friendly products and serves the majority of Vietnamese families. Friendly is also the spirit of Nagakawa people, is closeness, hospitality, goodwill to share and cooperate with shareholders, partners and customers.
Trust
“Trust” is the foundation throughout the process of formation and development of Nagakawa. Words always go hand in hand with actions; always strives to ensure the right commitments to employees, shareholders, partners and consumers.
Brand Purpose
"Nagakawa" in Japanese means "Changjiang" (long river), expressing greatness, greatness, perseverance and strength.
That longevity line is the harmony of red and blue as a yin-yang correlation with high strokes showing the sustainable development of Nagakawa Group in the face of all market and social fluctuations.
