Nagakawa Corporation (Stock code: NAG) has announced its Consolidated Financial Statements for the first 6 months of 2023. Accordingly, Net revenue and Profit after tax (PAT) has increased impressively by 18% and 32% respectively compared to the same period last year.
Nagakawa announced impressive growth results in the first 6 months of 2023.
In the first 6 months of 2023, Nagakawa has recorded a total revenue of more than 1.192 billion, an increase of 18% in revenue and 32% in profit compared to the same period of 2022. The company has also exceeded the plan proposed at the 2023 Annual General Meeting of Shareholders, achieving about 60% of the year target and firmly standing in the Top 50 fastest growing enterprises in Vietnam.
While the general economic situation is still volatile, Nagakawa growth came from the quick grasping and immediate improvisation based on more than 20 years of in-depth experience in the refrigeration industry, which is the main business focus and the steady growth of new business areas such as High-end Household Appliances and Kitchen Appliances. In an effort to execute the “people-centered” strategy, only in March and April of 2023, Nagakawa has continuously held conferences, seminars, product launch events, signing ceremonies,…in order to connect, take care of the customers and provide useful information and strategic solutions for the market of Air-conditioning, Household and Kitchen Appliances. Nagakawa commercial air conditioner set launching conferences in Ha Noi, Da Nang; product strategy conferences with Household Appliances distributors in Hue; new High-end Kitchen and Household appliances’ product set introduction conference in Bali,….They all left strong impressions and built solid trust among partners and customers, bringing promising directions which contributed to the initial victory in the first 6 months of the year.
Dedicated to connecting with distributors, agents, partners, customers through large-scale conference events
Besides customer partners’ support, Nagakawa also built a solid trust with consumers across the country by providing outstandingly durable products. According to GFK market research report in March and April of 2023, Nagakawa air conditioners continuously stood in the Top 1 best selling product in Viet Nam, and the top 2 best-selling air conditioner brands voted on Lazada during the peak of June. Along with that, Nagakawa reached the position of Top 1 official homeware department on June 6 Sale day on Lazada e-commerce platform.
Outstanding durable products bring Nagakawa brand to the top of the market share and top selling products
Nagakawa's growth in the first 6 months of 2023 came from the high demand for residential air conditioners in the situation of complicated weather, including the return of the El Nino phenomenon, and prolonged hot weather affecting people's quality of life. As an expert in the refrigeration industry with more than 20 years of full experience in the Vietnamese market, Nagakawa has deep insights of the market, environment, climate and consumer habits in each region. Therefore, Nagakawa has prepared resources to serve the market, from quality goods to intensive training on products, techniques and dedicated support to each agent, selling points to ensure the best customer service. The "Summer Cooling Bus" campaign took place quickly in May 2023, these buses traveled from tens of thousands of kilometers to thousands of Nagakawa selling points, covered with images, products, bringing Nagakawa air conditioner hand-to-hand to people whose need is to ensure life quality with products that exceeding expectations and fulfilling wishes.
The campaign "Cool summer" brings Nagakawa products quickly to consumers
In the context that the domestic consuming market still remains difficult and challenging, the spending propensity of most people is gradually tightening and narrowing, Nagakawa solves the difficult problems of the market with flexible, effective solutions. The "Collect oldie, exchange newie" campaign of the Kitchen Appliances industry taking place in July and August 2023 is not only a strategic transformation to help Nagakawa continue to achieve positive results in the period of the first 6 months of the year, it is also one of the plans that Nagakawa is trying to solve the difficult problem of both ensuring the quality of life for people by saving costs, preventing waste and also giving people an opportunity of being able to use high-standard products with outstanding quality.
At this point, Nagakawa continues to promote the Household goods industry by launching new product sets, and at the same time introducing the 2023-2024 Commercial Air Conditioner set with superior, different features and completely convincing the market. Not only that, Nagakawa also strengthens cooperation activities with partners and large corporations such as Viettel, MSB, FPT, etc. to extend sales channels with methods such as releasing vouchers and redeeming points through other applications on Viettel Money.
Rapid growth on sustainable development is Nagakawa's goal in the new era. “People-centered” continues to be the strategy throughout Nagakawa's activities. In particular, "Green Transformation" and "Digital Transformation" are two important ways to help Nagakawa implement the strategy and achieve great goals in the second half of 2023 and the period later on.
With green transformation, Nagakawa aims to reduce greenhouse gas emissions, reduce carbon footprint in industrial production chains, and put the most energy-saving technology into products. Nagakawa is also an active member of the project to eliminate refrigerants that affect the ozone layer organized by WorldBank and the Department of Climate Change - Ministry of Natural Resources and Environment.
General Director of Nagakawa Group Nguyen Thi Huyen Thuong (5th from left) - participated in the 15th Workshop on the implementation of the Montreal Protocol in East Asia and the Pacific
Green transformation and digitization on a whole will be the foundation for Nagakawa to quick and sustainable development. In the technology strategy map of Nagakawa, there are two separate terms that are NDP (Nagakawa Digital Transformation Platform) and NDC (Nagakawa Digital Cell). In particular, NDP will focus on applying technology to business operations and administration, helping to optimize labor efficiency and information management. NDC will adopt applications that meet 4 basic needs: Eat, Stay, Travel, Work of Vietnamese people based on Nagakawa's different empathy with the market, climate, habits and regional culture, from which it is possible to start digitizing from the kitchen to the residential area and more broadly the urban area, the city and the country.
Consistent with the strategy, with the set path and flexible, stable on moving forward, Nagakawa is getting very close to its announced commitments and plans during the annual General Meeting of Shareholders in April 2023 and more than that, this business is gradually achieving positive results according to the 5-year strategic map established by the group's leadership under the advice of KPMG and many other reputable consultants in and outside the country.
